Apple and Google's Unlikely Alliance: The Dawn of a New AI Era on iPhones

In a twist that sounds like the tech world's version of a summer blockbuster, Apple and Google are reportedly flirting with the idea of teaming up, using the Gemini AI to sprinkle some futuristic magic on iPhones. According to the grapevine (a.k.a. Bloomberg), this deal could rocket Google to an even more enviable spot in tech Olympus, seeing as they're already the go-to search engine for Safari users on the iPhone.

Sources who probably meet in shadowy, Silicon Valley cafés whispered that Apple's game plan is to weave Google's AI wizardry into iOS updates slated for later this year. And because every good plot needs a twist, Apple has also been cozying up to OpenAI, potentially eyeing the GPT models for a cameo.

With the tech titans like OpenAI, Microsoft, Anthropic, and Google flexing their AI muscles, Apple's CEO, Tim Cook, let slip in February that Apple won't be left in the digital dust, promising Gen-AI features to grace the iPhone "later this year."

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Digging through Apple's job listings is like reading tea leaves that hint at a bevy of internal and external tools powered by generative AI. But this new courtship of third-party AI suggests Apple's own AI endeavors might be hitting a bit of a snag.

Apple's brainchild might still power some wizardry in the upcoming iOS 18 software update, expected to debut at the Worldwide Developer Conference (WWDC) - an event historically more anticipated than summer vacation. However, the tech giant is seemingly looking for an external spark for generative AI marvels, ranging from crafting images to helping users pen the next great American novel.

Meanwhile, Google's been having its own saga with Gemini, encountering turbulence last month when its image-generation feature decided history was more of a guideline, prompting Google's CEO, Sundar Pichai, to admit those AI-generated faux pas were "completely unacceptable." They've even put a temporary kibosh on election-related queries on Gemini, though some internet sleuths at TechCrunch discovered that a simple typo could outsmart this ban.

Despite these hiccups, Google remains a heavyweight in integrating AI into smartphones, already having partnered with Samsung to introduce Gemini-powered features on the Galaxy S24 series. They've also rolled out these features on their Pixel phone series, proving that in the world of tech, sometimes it's your moves off the chessboard that count the most.

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